Online for Authors Episode 10-23-25

​From MySpace to TikTok: The Dark Evolution of Social Media with Author Tim O’Hearn

​In the ever-evolving world of social media, understanding its history and underlying mechanisms can often seem elusive. As guest-host of "Online for Authors," I, Carole O’Neill, recently had the pleasure of conversing with Tim O'Hearn, an author who has not only lived through but has actively shaped these digital landscapes. His book, Framed: A Villain's Perspective on Social Media, offers readers a front-row seat to the intricate web of social media's past, present, and future.

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Understanding the Genesis of Social Media

During our discussion, Tim reflected on witnessing the birth and evolution of social platforms, from MySpace to Instagram. This personal connection to pivotal moments in the internet's history propelled his desire to write Framed. The book captures his enthusiasm to preserve digital memories and emphasize their cultural, academic, and financial implications.

From CodeMonkey to Technical Lead

One intriguing part of Tim's journey is his role at Shark Social. Initially brought in as a programmer, Tim's expertise and insight quickly saw him ascend to a leadership position. His experience at Shark Social illustrates how technical skills and entrepreneurial acumen can be a powerful combination in navigating the world of social media growth and marketing.

The Intricate Dance of Bots and Algorithms

Our discussion also dove into the complex relationship between platforms and spam bots, akin to the US Postal Service's connection with junk mail. Tim shared insights on how platforms, while publicly opposing spam bots, benefit from the increased activity they provide. He adeptly compares this phenomenon to the legitimate business reason behind spam: without it, the cost of services might increase.

Moreover, the conversation touched upon the existence of shadow banning—a topic often denied by social media giants but acknowledged by insiders like Tim. These mechanisms subtly influence user interactions and post visibility, shaping the digital narrative in ways often invisible to the untrained eye.

Shout Out Marketing and Beyond

Tim introduced the concept of "shout out marketing," an early form of influencer marketing that utilized social hierarchies to boost visibility. This practice, while often spammy, has evolved into more sophisticated forms, seamlessly integrated within today's influencer culture. Despite the rise of algorithms and platform controls, these marketing strategies underline the enduring power of peer recommendation—even in digital forms.

Facing the Future with AI and Authenticity

The emergence of AI, including tools like ChatGPT, adds another layer of complexity to digital content and interaction. Tim expresses concern about the potential impact on authenticity and content creation, noting the prevalence of AI-generated scripts and emails. As AI integration deepens, the challenge lies in maintaining genuine human interaction amidst digitally manufactured ones.

A Personal Reflection

During our conversation, it became clear that while Tim could easily promote his work through the very internet channels he scrutinizes, he chooses a path centered on authenticity and intrinsic satisfaction. Instead of pursuing the limelight, Tim focuses on what he excels at—software engineering—and contributes to insightful conversations around social media's role in our lives.

For those interested in the intricate journey of social media, Framed serves as both a deep investigative piece and a personal memoir of digital evolution. Whether you're a digital native or a curious observer, Tim O'Hearn's insights offer valuable clarity in understanding the digital past and preparing for its future.

If you'd like to delve deeper into Tim's explorations, I highly recommend checking out his blog posts and newsletters, which provide a wealth of information and continue the dialogue on the evolving digital landscape.

To keep this conversation going, head on over to Novels N Latte Book Club on Facebook where you will have the opportunity to win a digital copy of Framed. 

Purchase Framed on Amazon:
Paperback: https://amzn.to/4g7tiZn
Ebook: https://amzn.to/4m5c7sK

*As an Amazon Associate I earn from qualifying purchases.