Online for Authors Episode 6-7-25

Ten Misconceptions About Publishing You Can't Afford to Ignore with Author W. Terry Whalin

I recently had the pleasure of welcoming W. Terry Whalin to the Online for Authors podcast, and let me tell you—this conversation was a masterclass in what it really means to be an author in today’s publishing world.

Terry isn’t just someone talking about books—he’s someone who’s lived every angle of the publishing industry. He’s authored over 60 books, written for more than 50 magazines, served as an agent, and now works as an acquisitions editor for Morgan James Publishing. He’s been inside top literary agencies and publishing houses in New York City and knows firsthand what gets a book from manuscript to bookstore shelf.

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10 Publishing Myths: Real Talk for Aspiring Authors
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His book, 10 Publishing Myths, tackles the unrealistic expectations so many of us have when we set out on our publishing journeys. What I love most about Terry’s approach is that he doesn’t just bust myths and leave us hanging. Each chapter includes actionable steps he calls “Myth Buster Actions” (or MBAs) that help writers take control where they can. Whether you're traditionally published, self-published, or still dreaming, this book offers tools you can use today.

The Myth That Hits Hardest: “I’ll Make a Lot of Money”

One of my favorite takeaways from our conversation was Terry’s reminder that writing a book doesn’t mean instant fame or fortune. In fact, his number one myth? That publishing a book means you’ll make a lot of money. Terry stresses the importance of understanding why you're writing. Whether it’s to establish credibility, open doors to speaking engagements, or simply tell a powerful story, your goals should go beyond sales numbers.

Marketing Is Your Job—Not Just the Publisher’s

He also emphasizes that marketing is our job as authors. Your publisher might care about your book, but no one will ever be as passionate about promoting it as you are. Terry’s wakeup call came in 2007 when he decided to take 100% responsibility for his own success—and it changed everything. He’s now one of the top 27 content producers in a world of over 600 million blogs. Why? Because he blogs every week. He’s consistent, and that consistency has built an audience that trusts him.

Encouragement with a Dose of Reality

Terry’s advice is grounded, realistic, and hopeful. He reminded us that this is one of the best times in human history to be a writer. With just a phone and some hustle, you can reach people around the globe. But it doesn’t happen by magic—it takes action, persistence, and realistic expectations.

Bonus Content: The 11th Myth (Hint: It Involves Oprah)

And if you're wondering about his sense of humor, he includes an “11th myth” for free—just head to terrylinks.com/11thmyth for a chuckle (and a good dose of truth about sending your book to Oprah).

How to Get the Book—and Why You Should

You can continue this conversation on Novels N Latter Book Club on Facebook, where you will have the chance to win a free copy of 10 Publishing Myths. Do yourself a favor—listen to the episode, grab the book, and start busting those myths. Your writing career will thank you.

Purchase 10 Publishing Myths on Amazon:
Paperback: https://amzn.to/3ZjpHka
Ebook: https://amzn.to/3ZjpHka

*As an Amazon Associate I earn from qualifying purchases.